ISLAMABAD: Nintendo’s much-anticipated Switch 2 officially launched worldwide on June 5, 2025, triggering massive excitement among gaming enthusiasts.
In Tokyo’s Ikebukuro district, eager customers lined up hours before stores opened, many having won coveted spots through a lottery system due to overwhelming demand.
The new console offers upgraded features like a larger screen and enhanced graphics while debuting with fresh titles such as “Mario Kart World.” With Nintendo aiming to sell 15 million units this financial year, the Switch 2 is expected to be a major success despite challenges in supply and the global trade environment.
Strong Demand and Supply Chain Challenges
Nintendo’s loyal fanbase shows no signs of slowing down, as evidenced by the 2.2 million applications for the Switch 2 lottery in Japan alone. Pre-orders at major retailers like Target sold out in just minutes, reflecting the device’s immense popularity.
Industry analysts praise Nintendo for improved preparation compared to past launches, but caution that casual gamers might hold off until more games become available. The launch also serves as a critical test for Nintendo’s supply chain amid ongoing global trade tensions.
Future Outlook and Game Pricing Debate
Looking ahead, analysts predict Switch 2 sales could surpass 100 million units by 2030, further cementing Nintendo’s position in the gaming market.
However, the current lineup of first-party games has received mixed reactions, leading some players to adopt a wait-and-see approach. The pricing of new games, such as “Mario Kart World” at $79.99, has sparked debate among consumers familiar with gaming history.
Meanwhile, Nintendo continues to attract third-party developers, expanding the console’s appeal. Fans like Akitomo Takahashi are excited to explore popular titles like “Elden Ring” on the new platform.
