California – WhatsApp, the widely-used messaging platform, has rolled out a new and engaging feature designed to enhance interaction between channel admins and their followers — quizzes within channels. The feature is currently being tested with a limited group of users before a broader release.
This new update allows channel administrators to create multiple-choice questions for their audience. Followers can participate by selecting one of the provided answers and will instantly be notified whether their choice was correct or not. A key element of the feature is its privacy design — followers cannot view others’ responses until they themselves have submitted an answer, encouraging genuine participation.
For channel admins, this tool offers valuable insights. They will be able to see how many participants chose the correct answer and gain a better understanding of the topics that resonate most with their audience. This can help in shaping content strategies, gathering feedback, and increasing overall engagement.
Experts believe that the quiz feature could be a game-changer for educational, news, entertainment, and business channels, providing a more interactive and informative experience for users. Not only does it promote learning and awareness, but it also encourages followers to actively contribute to discussions and decision-making.
WhatsApp has hinted that this interactive feature may soon expand beyond channels — with possible integration into status updates and group chats — opening up further opportunities for creative and community-driven engagement.
