Technology

Symmetry Group Launches Pakistan’s First Generative AI Creative Studio

ISLAMABAD: Symmetry Group Limited has officially launched AffairStudio.ai, marking Pakistan’s first-ever Generative AI Creative Studio.

This pioneering venture aims to revolutionize brand storytelling by blending artificial intelligence with human emotion across voice, video, design, and interactive content.

AffairStudio.ai is poised to transform how advertising content, particularly ad films, are conceptualized and produced in the country.

Symmetry Group holds a 70% equity stake in the studio, ensuring strategic oversight, while the remaining 30% is retained by the co-founders.

This initiative reflects Symmetry Group’s commitment to pioneering next-generation creative models by merging human emotion with intelligent technology.

The launch of AffairStudio.ai positions Symmetry Group at the forefront of AI-driven creative solutions, aligning with its vision to lead innovation in digital transformation and brand engagement.

Industry experts view this move as a timely response to the rising global demand for AI-generated content solutions, positioning Symmetry Group to capitalize on emerging opportunities in the regional and international digital content markets.

AffairStudio.ai offers a multi-format approach, delivering dynamic experiences that are fast yet expressive, blending human emotion with machine intelligence.

The studio’s leadership includes Mehek Zafar Sangi, Sarah Moquim, Ali Kazmi, and Mohammad Sajid, who bring expertise in brand strategy, storytelling, operations, and tech experiences, respectively.

This strategic expansion into AI-powered creative solutions underscores Symmetry Group’s broader innovation and growth strategy in AI-led digital experiences.

By launching AffairStudio.ai, Symmetry Group is setting a new benchmark for the Pakistani market and paving the way for the future of AI-enhanced creativity in the global branding arena.

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