Paris: From makeup artists to beauty lovers, people around the world are putting their best face forward today as they celebrate International Make‑Up Day. Observed annually on September 10th, the day recognizes the creativity, self-expression, and cultural impact of makeup across generations and societies.
This year, #InternationalMakeUpDay is trending globally on social media, with users sharing their boldest looks, favorite products, and personal stories tied to the transformative power of cosmetics. From vibrant editorial styles to natural no-makeup makeup, beauty enthusiasts are showcasing a wide spectrum of looks.
Cosmetic brands are also joining the celebration, offering limited-time discounts, releasing exclusive collections, and collaborating with influencers to host virtual tutorials and giveaways.
“Makeup is not just about appearance; it’s a form of art, empowerment, and identity,” said celebrity makeup artist Leila Chan during a livestreamed event hosted in Los Angeles. “International Make‑Up Day gives us a chance to embrace that and celebrate the beauty in diversity.”
While rooted in glamor, the day also opens conversations around inclusivity, sustainability, and skin health, as more consumers demand transparency and eco-friendly practices in the beauty industry.
Whether it’s a bold lip, a smoky eye, or simply a touch of highlighter, today’s message is clear: makeup is for everyone—and it’s worth celebrating.
