ISLAMABAD: As Eid-ul-Adha nears, Pakistan witnesses a significant shift in traditional Qurbani practices, with many turning to online platforms for sacrificial services.
This digital transformation offers convenience to those avoiding crowded livestock markets, allowing customers to select animals or shares and make payments digitally while receiving meat delivered to their doorstep or distributed to the needy.
Digital Revolution in Sacrificial Practices
The traditional system of Qurbani in Pakistan has evolved rapidly in recent years. During Eid-ul-Adha 2024, approximately 6.8 million animals—including 2.9 million cows and 3.3 million goats—were sacrificed, with a market value around Rs500 billion ($1.8 billion). Urbanisation, busy lifestyles, and health concerns post-pandemic have accelerated the adoption of online sacrificial platforms.
Leading organizations such as Edhi Welfare Organisation, Shaukat Khanum Memorial Trust, and Alkhidmat Foundation provide Shariah-compliant and hygienic services, ensuring faith and quality are maintained.
Mahmood Hussain Siddiqui, spokesperson for an online Qurbani platform, stated, “Demand for Qurbani animals is increasing significantly, and we are focused on delivering timely and trustworthy service.” Customers like Danish Tanveer from Islamabad praise the ease and reliability of online Qurbani, calling it a “game-changer,” while others like Amna from Karachi appreciate the hassle-free, clean meat delivery experience.
Challenges and Future Outlook
Despite its growth, online Qurbani services face challenges such as delayed deliveries, inconsistent meat quality, and transparency issues.
A survey by the National Incubation Centre Karachi found that over one-third of respondents were reluctant to use online Qurbani again due to negative experiences.
These concerns highlight the need for platforms to improve customer trust by ensuring quality control, transparency, and adherence to religious guidelines.
The rise of online Qurbani services marks a blend of tradition and modernity in Pakistan’s religious practices.
As digital adoption grows, service providers must address these challenges proactively to preserve the spiritual significance of Qurbani while meeting modern-day demands.
