ISLAMABAD: Pakistan aims to export 125,000 tons of mangoes this season, targeting $100 million in revenue, with 70% of the fruit expected to go to the Middle East, according to the Pakistan Fruit and Vegetables Export Association (PFVEA).
The export season, which began on May 25 and runs through September, marks a 25% increase from last year’s target of 100,000 tons. PFVEA Patron-in-Chief Waheed Ahmed expressed optimism despite a projected 25% decline in mango production due to climate change and water scarcity.
Pakistan, the world’s fourth-largest mango producer, yields around 1.8 million tons of the fruit annually, primarily from Punjab and Sindh. However, irregular weather and environmental challenges have triggered a decline in production for three consecutive years, with this season’s total expected to dip to around 1.4 million tons.
Middle East Key, New Markets Sought
With the Middle East remaining the primary export destination, efforts are underway to expand into non-traditional markets like the US, Japan, Australia, and China. Exporters are also eyeing Turkiye for future growth.
Regional instability has impacted demand and logistics. Exporters report increased costs due to extra charges levied by shipping firms citing tensions in the Middle East and South Asia.
Call for Reforms
Waheed Ahmed urged federal authorities to address shipping costs and invest in climate-resilient agricultural practices. “We need better water management and modern techniques to safeguard the mango industry,” he emphasized.
Farmers from Sindh’s Tando Allahyar and Mirpur Khas reported up to 30% lower yields, further straining profitability.
