ISLAMABAD: Popular Pakistani music has suddenly vanished from Spotify in India, leaving fans disappointed and raising questions about cross-border cultural exchange.
Iconic tracks like “Maand,” “Jhol,” and “Faasle” disappeared from the platform late Wednesday, following a recent advisory from the Indian government mandating the removal of all Pakistani-origin content from OTT platforms and streaming services.
Government Advisory Halts Pakistani Content Across Indian Platforms
On May 8, the Indian government issued a strict directive ordering all Over-The-Top (OTT) platforms, media streaming services, and digital intermediaries to immediately stop streaming Pakistani content.
The advisory covers web series, films, songs, podcasts, and any other media content from Pakistan, irrespective of the subscription model used by the platform.
Citing national security concerns linked to events such as “Operation Sindoor” and the Pahalgam terrorist attack, the advisory invoked the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
This directive has led to sweeping removals not only on Spotify but also on other platforms like YouTube Music. Pakistani actors have been erased from promotional materials of Hindi films on these services; for example, Mawra Hocane’s image was removed from the “Sanam Teri Kasam” album cover, and Mahira Khan’s picture was excluded from the “Raees” poster.
The popular song “Buddhu Sa Mann” from “Kapoor and Sons,” featuring Pakistani actor Fawad Khan, is also blocked for viewers in India with a message stating the video is unavailable in their country.
Industry Reaction and Cultural Impact
The sudden removal of Pakistani content has caused concern among music lovers and artists alike. Deepak Mukut, producer of “Sanam Teri Kasam,” commented that the decision was government-driven and mandatory for compliance.
This move reflects rising tensions affecting cultural collaboration between the two countries, further restricting access to Pakistani artistry in India.
As this ban continues, many wonder about the long-term effects on cross-border cultural ties and the future availability of Pakistani content on Indian streaming services.
